David Bond is a partner in the Commercial IP group at law firm, Field Fisher Waterhouse LLP, specialising in Brand Management, advising clients on ways to promote and commercially exploit their brands and other intellectual property.
As head of the firm’s Advertising and Marketing Group David assists clients to develop awareness of their brand, specifically advising on all forms of marketing communication and promotional activity, both in the traditional media of print, TV and radio and increasingly online, within a client’s own website and third party social media sites and mobile.
David’s clearance work involves advising both advertisers and their agencies on advertising copy, dealing with the industry regulators and lodging and defending ASA complaints. On the contract side, David drafts and negotiates a wide variety of commercial agreements on behalf of advertisers and agencies, such as client/agency contracts, endorsement/merchandise contracts, venue hires and sponsorship agreements. David has also structured and drafted the relevant terms for numerous loyalty reward programmes.
David also advises on the legality of all forms of sales promotion and drafts terms and conditions for both free prize draws (sweepstakes) and skill based competitions and related handling house and redemption contracts.
David has advised both the Advertising Association (AA) and the Incorporated Society of British Advertisers (ISBA), operating the latter’s advertising legal hotline for its members.
David is also a specialist franchise lawyer and member of the firm’s leading franchise practice, advising a broad range of clients to use franchising as a means of corporate expansion both in the UK and overseas, with a particular focus on the retail, food and beverage and services sectors. David is the co-author of the Franchise, Agency and Distribution volume of Butterworths “Encyclopaedia of Forms and Precedents”.
David is the only UK lawyer to be ranked by the legal directory Chambers 2012 as a leading expert in both franchising and advertising and marketing.