Sonal is a legal director in the Commercial & Advertising group at Fieldfisher. She has extensive experience as an advertising, consumer protection and commercial lawyer acting for domestic and international brands and public sector clients. She advises clients on all of forms of media and across a variety of sectors, including retail, food & beverage, travel & leisure, sport, beauty, health and life sciences.
Her work involves advising clients on advertising and consumer protection regulatory compliance and developing, promoting and protecting their business, brands, IP, products and services via B2B and B2C marketing campaigns and activations, the use of influencers and brand ambassadors, user generated content, loyalty and reward programmes, promotional incentives, such as prize promotions and pricing claims. Sonal also advises clients on defending and pursuing advertising complaints and appeals, and on the contract side, she drafts, negotiates and advises on consumer facing terms, sponsorship, licensing, brand extension, agency, influencer and other commercial contracts.
Sonal works closely with clients' legal and marketing teams, taking a commercial approach to provide tailored advice, workshops and guidance that suits their business needs. Sonal has invaluable commercial experience via secondments to in-house legal teams at broadcasters, online travel companies and utilities companies and takes a pragmatic approach.
Sonal also operates the members' advertising legal hotline for the Incorporated Society of British Advertisers (ISBA), with her colleague, David Bond.
Sonal continues to be individually mentioned as a leading practitioner in legal directories, Chambers and the Legal 500 and is part of a team, top-ranked for advertising and marketing, commercial contracts and franchising.