Sonal Patel

Profession

Director, Field Fisher Waterhouse

Biography

Sonal has over 10 years' experience in advising international brands and public sector clients in various sectors on brand promotion, the protection and commercial exploitation of IP and how to develop their businesses. Her particular expertise is in advising clients on a wide range of commercial agreements and advertising and marketing matters including, copy clearance, claim substantiation, ASA complaints and appeals, promotional activity, commercial and non-commercial exploitation of brands, licensing, domestic and multi-jurisdictional sales and prize promotions, advertising/marketing agency contracts and structuring and negotiating brand extension and merchandising arrangements. Sonal also advises clients on developing their businesses and related commercial issues through multi-channel routes to market, such as franchising, licensing, joint ventures, e-commerce, agency and distribution.

Sonal gained commercial experience through secondments to the in-house commercial teams at BP, British Gas, ebookers.com and MTV Europe.

She has been named as an associate to watch in the legal directory, Chambers & Partners since 2010 for Advertising & Marketing and is a member of the US Brand Activation Association.

Published Works

Contact details

+44 207 861 4535 / sonal.patel@fieldfisher.com